EDUARDO N. BALDINO

Entrepreneur, Marketing & Sales, Localization Project Manager

linkedin.com/in/eduardobaldino/  – eduardo@baldino.com.br – El Dorado Hills, CA – 916-896-2139

PROFILE

§ 12 years in translation and localization industry, including l10n projects with international teams.

§ 12 years marketing & sales experience.

§ 10+ years systems analysis and development experience, including data analysis.

§ Nearly two decades working with advertising agencies, both as client and vendor.

§ Cross-functional, multidisciplinary background and ability to sell concepts to stakeholders at various levels.

§ Proven analytical and problem-solving skills.

§ Business acumen and entrepreneurship.

§ Participated in 2 startups and started 2 businesses.

§ Fluent in English, Portuguese and Spanish; working knowledge of French.

§ Extensive experience with Latin American business practices, cultures and habits.

§ Official sworn translator for the State of Rio Grande do Sul, Brazil.

§ U.C. Berkeley MBA.

EXPERIENCE

Executive Director, Partner		InScribe Translations (Brazil, U.S.)				Aug 2007 – Current
Translation and localization services company - Created the company to provide high quality, fast turnaround translations to the marketing industry. - Sustained double digit revenue growth for 8 consecutive years. - Developed processes, databases, tools, and led team of translators, proofreaders, IT, finance and admin. - Developed extranet and intranet systems and database. - Developed translation workflow management system and internal tools. - Managed translation projects, including schedules, resources, risks and stakeholder communications. - Managed teams in end-to-end i18n projects, including training translators and reviewers. - Managed relationships with clients, product teams and stakeholders. - Managed multiple projects simultaneously delivering high quality on-time and on-budget. - Worked with different translation and localization frameworks. - Evaluated and selected CAT tools, and provided training to translators and reviewers. - Provided guidelines to clients about l10n best practices and how to work around issues.
Technical Sales Director		Fortis IT Consulting (Brazil)		Aug 2005 – Aug 2007
IT consulting company focusing on CRM, database management and marketing solutions. - Business development and new accounts, including Yahoo, Nokia, Accor Hotels, Natura, Claro. - Conducted business system analysis, including needs/requirements, database and system specifications. - Led technical sales for medium and large accounts, including project meetings and report development. - Liaison between project management, product development and client stakeholders.
Franchising Manager		100% Vídeo Franchising (Brazil)		Jan 2003 – Aug 2005
The largest chain of video rental stores in Brazil (at the time). - Developed strategic plan to drive franchising growth and store profitability. - Designed and led development of store management system with distributed database. - Optimized franchised store layouts and product mix based on customer flow analysis. - Project management for new store launches, including managing vendors, resources, costs, scheduling. - Provided operations and financial consulting to franchisees, created and implemented retail promotions. - Managed participation in franchising industry events and fairs. - Won two Excellence in Franchising awards from ABF and Best Franchise in Brazil from Editora Globo.
Marketing and Sales Director		Ipredia Brasil Ltda (Brazil)		Mar 2001 – Mar 2002
Broadband access and VOIP startup focusing on mid-sized companies. - Managed direct sales force of 50, as well as marketing and telesales teams and vendors. - Acquired 500 new accounts in less than 9 months. - Conducted market analysis leading to new product strategy and market segmentation.
Marketing Vice President		Gratis1 Inc. (Brazil)		Jan 2000 – Jan 2001
Free ISP startup with operations in 5 countries in Latin America, reaching over 1 million users. - Developed original business plan and secured venture capital from Chase Capital Partners and StarMedia. - Part of the team that launched the company in 5 LATAM countries simultaneously in just 3 months. - Managed US$ 10 million budget while developing and implementing B2C ATL marketing plan. - Managed multiple vendors, including advertising, media planning and buying, and assets production.
Marketing Supervisor		IBM (Brazil)	1989 – 1992 / 1997 –  2000
1998 – 2000: Marketing Supervisor. Developed and implemented B2B, B2C, B2B2C sales and marketing campaigns. Managed relationship with various agencies and vendors. 1997 – 1998: Territory Sales Specialist. Managed regional sales of IBM servers reaching US$ 10 Million. Developed and managed regional IBM Business Partners and in-channel sales promotions. Provided technical support and training to IBM accounts. Developed and taught sales training courses. 1989 – 1992: Systems Engineer. Developed business systems analysis for large IBM accounts. Responsible for technical sales leading to two new mainframe installations. Winner of 1990 Marketing Excellence Award.
Entrepreneur, Owner	First Contact Exports (U.S.)				Oct 1995 – Sep 1997
- Developed original business plan for a pioneering international e-commerce business. - Designed and programmed e-commerce website, database and payment system. - Managed B2C e-commerce operations.
Programmer-Analyst	DFS Group Ltd. (U.S.)				May 1993 – Aug 1996
- Conducted retail business systems analysis for multinational retail company. - Designed and programmed client-server app with distributed ledger to support international retail functions. - Managed data warehouse project, including schedules, resources, risks and stakeholder communications.

EDUCATION

Master of Business Administration – U.C. Berkeley Haas School of Business

B.A. Business Administration and Business Systems Analysis – PUC/RS, Brazil

Electronic Engineering – PUC/RS, Brazil (75% credits)